Pinheirinho

Pinheirinho is a brand - and a luxury destination resort in Comporta, Portugal - meant to be hidden by nature. And that is the guiding motto of its brand development.

The stylized pine cone is adopted as a logo and a brand visual signature by replacing what would otherwise be a trademark icon.

Using the pine cone as a leitmotif allows the logo to co-brand and co-opt any adjacent resort products. All brand interactions are designed to disappear in nature - camouflage or imitation. This is particularly evident in the brand's usage of wood in touchpoints such as way-finding totems and room keycards.