Sauce Story

Nando’s, the well-known restaurant chain, approached us to create an engaging social media campaign. We developed the "Sauce Story" concept, playing off their famously secret sauce recipe. Each week, a new story would be illustrated in a style inspired by Bill Watterson, Jerry Scott and Jim Borgman, with Nando’s signature red as the background and key details highlighted in white.

The series invited both us and the audience to imagine the origins of the sauce and its ingredients, creating a fun and imaginative narrative around Nando's brand.