Matters

Matters is a global news channel with a clear target: re-engaging younger audiences with matters that genuinely impact their world.

To do that, this visual identity is anchored on contrasting and vibrant colors and patterns based on basic yet striking geometric shapes.

The brand was then further developed to expand the meaning of its very name: world matters, science matters, sports matters.

The brand is a statement as much as it is an actionable verb. And that was embedded in every touch point of its ecosystem: from design-aided plays on words to a salient and consistently exciting digital experience.