ATC

ATC - Assets Transportation Company - is a mobility operator in Saudi Arabia.

The company was created to support the Kingdom's effort to improve its connectivity, which is what the brand represents.

Riyadh is a megalopolis with many urban centers in need of connection. The logo and its visual identity signify the linkage ATC can provide to people around the city.

The custom-designed typography mimics the movement of passengers and goods in the way it expands and contracts as a transport network would.