AHB

AHB sits at the vanguard of Saudi architecture. For years, it has bridged contemporary global minimalism with local inspirations.

The brand tells the story of design minimalism by reducing its elements to a "challenge-solution" approach to architecture. This is seen by omitting the 'h' and having the logo give us the fastest way from 'a' to 'b'.

The firm's minimalist approach to its work is also injected into the brand's design by clearly using basic shapes like the circle and the square.

Albeit simple, the brand can grow into exciting patterns and plays on shapes to keep it as experiential as the works of AHB.